How To Build an Effective Content Marketing Strategy

That’s what it takes to stand out in a saturated marketing landscape. Other companies—realizing that launching a multi-channel campaign was more cost effective than running separate campaigns on different channels—followed Exxon’s example. Marketers believed the best way to reach kids was to create friendly animal mascots and colorful packaging. This is where’s Gantt chart feature comes in handy.
It’s important to remember that creating an effective content strategy is an ever-evolving process. You must remain proactive in constantly updating your content and goals as the needs, challenges, and buying patterns of decision-makers change over time. But if you can understand and make educated guesses about your buyer’s tendencies and intent, you will ensure your content works to achieve overall engagement and conversion rates. Next, Content Marketing ’ll want to know where these decision-makers are in their customer journey. Different kinds of content are more effective at leading your prospects down the sales funnel, whether it’s awareness, interest, consideration, purchase, after purchase, or repurchase. It’s essential that you have this content prepared and ready to go well ahead of the timeline.
The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. Content designed to generate leads and move the prospect through the evaluation stage. Content in the middle of the funnel often takes the form of a Lead Magnet. Smart content marketers anticipate the next logical intent and remove as much friction as possible to create a clear path to conversion. To come up with valuable content assets, anticipate current and future needs.
That depends on the media preferences of your specific buyers. To learn your audience’s specific media habits, performbuyer persona research. LinkedIn remains the most effective organic social media channel for B2B marketers, followed by Facebook and Instagram. Third-party content adds crucial credibility to your brand.
It’s completely reasonable and efficient to develop a strategy based on chunks of content that can easily be repurposed through different channels and for different purposes. So, as you develop all of your content , consider the ways that it can be easily converted into the future. The content displayed is for information only and does not constitute an endorsement by, or represent the view of, The Hartford.